哈大齐工业走廊建设研究

哈尔滨、大庆和齐齐哈尔三市具有建设工业走廊的地理、资源、产业、技术等基础条件和区位优势，具备有利的国际国内环境，构建哈大齐工业走廊对促进黑龙江省乃至东北地区的经济发展和振兴东北老工业基地具有重要意艾。加快交通运输基础设施建设、协调产业布局和区域分工、统筹规划资源共享等一些发展措施将推进哈大齐工业走廊的开发建设，提高整体效益。同时与哈尔滨——大连经济带有机结合将提升哈大齐工业走廊的战略地位和影响。     

高校世界遗产教育：意义、现状与对策

世界遗产教育是世界遗产的应有之义,而高校在世界遗产教育方面承担着重要使命。当前我国高校世界遗产教育方面存在的主要问题是开课学校较多,教学师资布局差异明显;课程名称杂散,未能形成统一规范的课程体系;课程性质单一,难以入主专业主干门类;课程资源丰富,但授课内容难以全面深入。有鉴于此,应着力于以下几个方面的建设：拓宽社会需求,营造良好的社会发展环境;学校高度重视,搭建良好的教学科研平台;教师努力钻研,力争取得教学科研的双丰收。     

Usage of the concept of culture and heritage in the United Arab Emirates – an analysis of Sharjah heritage area

Under the forces of an oil-based economy and the fast paced change, nationals in the United Arab Emirates (UAE) and other Gulf states are becoming very keen to preserve, represent and invent a distinct ‘national’ culture and heritage. Fears of ‘loss’ of identity and concerns about ‘global’ culture are powerful social forces. Heritage revival has become a significant social, cultural and political process in the UAE, the most public sign of this being the development of ‘Heritage Villages’. This analysis explores themes of heritage revival and the preservation, representation and construction of culture in the UAE with specific analysis of the Sharjah Heritage Area (SHA). It will be shown that heritage revival in the UAE is both a symbolic and practical negation of globalization. Heritage revival is also increasingly an affirmation of the fast paced development of international business and tourism in the Emirates which is the focus of economic diversification. SHA will first be examined as a museum exhibitionary complex combining museum, festival and shopping. The representation, performance, negotiation and interplay of local/global and old/new culture at the SHA will be outlined in the context of transnationalism and the oil-propelled modernization.     

Heritage complexity and tourism: the case of Lumbini,Nepal

Differences in values, interests, expectations and priorities among stakeholders, a major source of dissonance, may create conflict in heritage and can be a challenge for its preservation and management. This study uses Lumbini, Nepal, the birthplace of Lord Buddha, to examine heritage complexity and tourism. Lumbini, one of the most important Buddhist sites for the world's 500 million Buddhists, is surrounded by a population of different faiths, mainly Hindus and Muslims. Locals, who are predominantly non-Buddhist, see the local patrimony more as an economic resource than spiritual one, whereas the government uses the site for building national pride, garnering international support and promoting tourism. Furthermore, despite its potential for attracting Western, regional and domestic tourists and a growing trend in arrivals, the community and the region have not benefited well from tourism. Although Lumbini is currently experiencing “latent dissonance,” this can be reduced through communication, cooperation and collaboration among various stakeholders.     

Modelling Long Distance Pleasure Travel Mode Using Perceived Modal Attributes

Modelling transport choice behaviour traditionally has been addressed using objective measures of attribute data: price, time, etc. The authors argue that actual brand attributes may not be a good casual influence on consumer choice of long distance tourism travel. Choice is more likely to be a function of brand perceptions or brand image, which in turn is a function of past experience, expectations, promotional influences, family life stage and other personal factors. The authors re-examine data gathered in 1985 on tourist travel between Perth and Sydney or Melbourne, Australia; about 2400 miles. The authors model actual behaviour in terms of market share as a function of respondents' perceptions of travel mode attributes using a customised Multinomial Logit program which develops separate explanatory models for identified market segments. Results demonstrate the improvement in predictability over non-segmented models. Implications for tourism operators in promotions, product design and market targeting are discussed.     

European Viking Themed Festivals: An Expression of Identity

Viking themed festivals are now widespread throughout Europe and are a popular expression of heritage identity. The Anglo-American stereotypical representation of Viking heritage is of sea-faring, sexist and bloodthirsty men raping and pillaging. In contrast to this image, in Scandinavia the dominant image of Vikings in popular culture finds fewer references to war and warriors. Here the Viking representation is very much concerned with the people who ‘abroad were known as pirates, but at home lived in a well-ordered society’. European Viking themed festivals have largely attempted to give greater credence to the latter representation. However, it is often the more bloodthirsty image that initially inspires Anglo-American tourists to visit sites. Based upon qualitative research, in this paper we examine the geographical and organisational depth of Viking themed festivals in Europe. Furthermore, we argue that at Viking themed festivals the past is constructed and idealised by participants as an authentic way of life and that this is used as an expression of identity.     

Specialization or diversification? The situation and transition of households’ livelihood in agricultural heritage systems

Zhagana Agriculture-Forest-Animal Husbandry Composite System (ZCS) is the first Globally Important Agricultural Heritage Systems site in the Tibetan Plateau. Similar to many traditional agricultural regions, with the development of tourism and leisure agriculture, the peasant households in ZCS have gradually changed their livelihood strategies and livelihood activities in the past 10 years, resulting in the disappearance of some traditional farming methods and agricultural landscapes with a long history. By taking livelihood assets as the entry point and livelihood strategies as the core, this paper analyzed the basic situation of households’ livelihood and the transition mechanism of different livelihood strategies in order to offer suggestions for the dynamic conservation and sustainable development of Agricultural Heritage Systems (AHS). (1) The livelihood strategies of peasant households in ZCS can be divided into two major categories: specialized strategies and diversified strategies. (2) According to the empirical calculation of the livelihood asset accounting framework of AHS, the average livelihood asset value of peasant households in ZCS is 2.040, showing that the situation of peasant households’ livelihood is inadequate. (3) The transition of peasant households’ livelihood strategies from traditional strategy to specialized or diversified livelihood strategies is mainly influenced by natural assets, human assets, cultural assets, social assets and informational assets. In order to meet the growing material and spiritual needs of peasant households and achieve the sustainable development of ZCS simultaneously, it is suggested that the agriculture-forestry-animal husbandry-tourism composite strategies shall be taken as the development direction of peasant households’ livelihood strategies.     

Brand heritage as a temporal perception: conceptualisation,measure and consequences

ABSTRACT

This research looks at the concept of brand heritage as a branded representation of the past and its influence on cognitive and affective responses. Although numerous items of research mention brand heritage, the subject still lacks conceptual clarity. This paper aims to address this gap and to build a scale measuring its perception by consumers. The literature review leads to a conceptualisation of brand heritage as the perception of a brand’s temporal management. Then, one qualitative and three quantitative studies facilitate the emergence and validate a three-dimensional scale of perceived brand heritage. A model demonstrates how brand heritage enhances brand credibility and personal nostalgia. This paper contributes to the apprehension of change and continuity in brand management, with potential extensions to other disciplines.     

The path to Project Darwin: The evolution of the AMP's organisational structure

Demutualisation became a global trend amongst financial sector firms in the last two decades of the twentieth century. Changes to the organisational foundations of mutual firms represented a shift in operational cultures and have often been viewed as an end point or demise of the co-operative business model. It is the intention of this article to investigate the extent to which this was the case within a major mutual institution, the Australian Mutual Provident, Australia's oldest and largest mutual insurer. The article's key argument is that the concept of mutuality is organic, and that within this organisation it evolved as the structure of the firm became more sophisticated as it developed from a supplier of life insurance products into a sophisticated financial services provider, which ultimately generated internal pressures to demutualise.     

Developing sustainable tourism through adaptive resource management: a case study of Machu Picchu,Peru

Machu Picchu, Peru, is recognized as a top international travel destination. Pressure from the approximately 900,000 tourists who annually visit the ancient Inca city threatens the ecological integrity, physical substance and cultural authenticity of the World Heritage Site and surrounding area, including the Inca Trail. Multiple organizations and agencies currently involved in the management of Machu Picchu have distinct agendas for the conservation and development of the city, and conflicts regarding public access, economic growth and cultural preservation are rampant. Attempts to establish carrying capacities have failed, with proposed daily visitor levels ranging from 800 to 4000. This paper explores the complex issues surrounding tourism at Machu Picchu and presents a potential solution: an adaptive management approach based on the UN World Tourism Organization's (UNWTO) sustainable tourism framework. This integrative strategy accounts for multiple perspectives and synthesizes disparate goals embraced by diverse stakeholders, including the Peruvian government, international conservation organizations, foreign tourists, private tour operators, regional authorities and indigenous communities. The focus on Machu Picchu as an adaptive management case study site outlines key steps leading to implementation, offering planning and policy implications for sustainability initiatives at numerous developing-world tourism destinations facing similar political and socio-economic challenges.